Friday, April 10, 2009

What is Brand ?

Brand is a name, a term, a sign, a symbol, a pattern, or combination of those things that can differentiate products (goods or services) that you sell with competitors’ products and that delivers promises to customers. Strong brand in the mind of customers can be achieved when: first that brand is memorable in the mind of customers as something with high quality and it delivers promises to the customers that are different with other brand competitors’ promises and those promises that the brand delivers are needed or wanted by customers. Brand is so powerful when its customers are loyal and actively become evangelists of that brand. They become evangelists when they are starting to spread the information about that brand to their friends, families, and colleagues and asking those people to try that brand.

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