What is 4P ?

4P that is popular as term Marketing Mix is a set of correlated that work together to achieve what marketer wants, that are the product is sold, customers need or want that product so much, the product sales is increase, and at the end the company enjoys profit. 4P consists of Product, Place, Promotion, and Price.
Product: What is the functionality of the product? What are the accessories of the product? How about if the product that customer bought is broken, is there any reparation and support? How is the package of the product? and many more questions that related with the attributes of the product that needs to be addressed by marketers together with other functions in the company.
Price: What kind of pricing strategy that will be used (skim, penetration, etc.)? Is there any discount for it? Is the discount for large volume buyers or for each retail buyers? Is the company going to suggest the retail price to the retailers or is the company giving retailers a chance to set the price themselves? and many more questions that related with how much the customers want to sacrifice to get the product are needs to be addressed by marketers together with other functions in the company such as finance department, operation department, and etc.
Place: What kind of distribution channels that suitable for the product? Is the product going to be sold in mass channels or in limited and private channels? How is the market coverage for each channels? Do the company needs to develop distribution centers that close to each private owned stores or other channels? and many more questions about where and how the product is placed nearby the customers that needs to be addressed by marketers and other functions in the company, e.g. distribution department.
Promotion: What kind of promotional strategy (push or pull) that suitable for the product? Do the product needs to be advertised in multimedia or just specific in a media? Do the product needs to be advertised for mass customers or just for specific targeted potential customers? Do the promotion for the product combined with IMC so that not only the product is sold but also the brand is becoming popular? and many more questions about how and when information about the product delivers to customers?