Friday, April 10, 2009

8 Marketing Communication Functions

Eight marketing communication functions are: advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorships, and customer service. Those eight functions are used by marketers when they are designing marketing communication mix as one part of their marketing programs. Brand messages are delivered to customers via one, some, or all of those eight functions or 'methods'. Those eight functions need the right media to send brand messages effectively and efficiently. Let's see each of eight marketing communication functions:

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